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Melaleuca: A Different Kind of Company
1 MLM companies often require or encourage their people to buy inventory, or to at least purchase large quantities of product each month to qualify for bonuses. Melaleuca on the other hand, requires no extra purchases and actually encourages customers to only purchase the products they need in their homes that month. This is a significant difference! MLM companies impose a significant risk and burden. With Melaleuca, there is no risk.   2 An MLM company usually requires that you resell their products. Melaleuca does not require any reselling—all customers shop direct from the catalog or website. Real people buy real product they really want. This means as you build a Melaleuca business, you don’t have to pressure others to buy what they don’t need, you have no repeat sales presentations and you don’t have to peddle inventory to your friends or neighbors. You simply refer customers to Melaleuca, help them set up their accounts, and each time they shop direct with the company, you make a commission.
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MULTI-LEVEL
MARKETING COMPANIES		 MELALEUCA
1. Require large inventory purchases to earn a bonus
 1. Simply switch stores and buy only what you need each month; no risk
2. Distributors purchase and resell products to customers
 2. Customers shop direct with Melaleuca
3. Prices are often 3 to 4 times the actual product’s value
 3. Exceptional products at reasonable prices
4. Rely on the sensational such as juice, magnets and other products
 4. Real products you really use; simply re-direct a portion of what you’re already spending at the local store to Melaleuca
5. Often use unfounded gurus or celebrities to hype the products
 5. Products developed by world-class scientists
6. “First in” wins; “Last in” loses
 6. Everyone can succeed—anytime
7. Companies often come and go
 7. A 23-year proven track record of consistent growth
8. Low customer retention and repeat purchase
 8. High customer retention and repeat purchase
9. Rely on prior MLM experience and networking contacts to succeed
 9. Anyone can build a business with time and effort

10. Focused almost exclusively on money

 10. Mission of helping others
03 Most MLM companies charge several times what their products are worth, such as $40 for a bottle of juice that could be purchased at the store for significantly less. At Melaleuca, products are competitively priced so you can actually save money versus the national brands. Customers just switch from the grocery or department store to Melaleuca. They use the same “old” money they were already using to purchase shampoo, laundry soap and other household items. And the exceptional products they buy keep them coming back month after month.

   4 MLM companies often market products that rely on the sensational, such as juice, magnets, diet pills, or green algae. These aren't products that are used by the average consumer. Can you imagine, in today's economy, trying to convince someone to spend hundreds of dollars on cases of juice each month? Melaleuca sells products with real value and benefits superior to those found on the grocery store shelf. Take Sol-U-Guard Botanical® for example: it's an EPA registered disinfectant that does not use chlorine bleach. Instead, it uses the spice thyme and is two times concentrated. So, it does not contain chlorine bleach, saves you money, and because it's concentrated, it is better for the environment. Unlike products sold at many MLM companies, Melaleuca products don't rely on the sensational but instead offer true value and benefits.
5 Many MLM companies rely on an icon or public figure to champion their products. In some cases, MLM companies have used doctors with Ph.D. degrees from obscure and little known internet-based universities to tout their juice or products. Melaleuca, on the other hand, develops and sells products based on sound science and rigorous development. We have a strong Research and Development staff with scientists and Ph.D.'s from reputable universities and strong professional experience. In fact, we have some of the best product development scientists in the world.

   6 With the MLM high-risk, highinventory model, the guy on top or the one who gets in first wins and the guy who gets in last loses. Melaleuca has a true and proven business model that rewards Marketing Executives when they team up and help each other. It doesn't matter when you start your Melaleuca business; you can be as successful today as you could the day the company started.
7 MLM companies often come and go because they rely on large purchases and sensational products to generate sales. They are unwilling to reward their distributors for helping others succeed. These companies often grow rapidly and then decline rapidly. Melaleuca, on the other hand, has a 23-year proven track record. This is the defining difference between Melaleuca and MLM: our track record. We continue to grow and prosper because we've based our company on sound business principles, and our Compensation Plan rewards those who help others.

   8 At most MLM companies, the customer attrition rate is high. Recently, we closely examined a number of MLM companies and their performance. We asked the companies what their customer attrition was from month to month. First, no company would publicly disclose that figure. Second, when we spoke with the distributors from those companies, their retention rates ranged from 40 percent down to 6 percent in any given month. That means that they lost the majority of their customers each month. So, at MLM companies, each month your first task is to replace the customers you lost before you can even think about growing. Melaleuca has a 94 percent retention rate. That means 94 percent of customers who ordered last month will order again this month. If you look at our retention rate over several years, that average is 95 percent. That is a terrific retention rate and we disclose it! We don't know of any MLM company that would dare disclose their customer repeat purchase rate. Why do we? Because we're not multi-level marketing.
9 Anyone can build a Melaleuca business. All it takes is time and effort. Unlike MLM companies, you don't need a large investment or years of experience. You don't have to have an extensive network of contacts. At many MLM companies, you succeed if you can find an MLM guy with lots of contacts who you can recruit rapidly to earn big bonuses and then move on to the next deal. At Melaleuca, the average person can begin by referring friends and neighbors and then expand their organization by helping others do the same. If you want to see a difference between Melaleuca and MLM companies, look at our ranks of customers and Marketing Executives. They are often ordinary folks just like you.   10 Melaleuca is committed to its mission of helping others. It is often hard to know the mission of many MLM companies. But it seems that their mission can be to make money at all costs. It seems thousands of people leave these companies having invested thousands of dollars in hopes of success only to be left with unsold inventory, lots of motivational books and tapes, and unmet dreams of wealth. Melaleuca is a company that helps others get out of debt, stands behind a satisfaction guarantee, and leaves people better than they found them.
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